THE VILEBREQUIN X FABRICE HYBER COLLECTION
SOUTH GALLERY - G0 BOOTH
SOUTH GALLERY - G0 BOOTH
Vilebrequin unveils a Fabrice Hyber capsule collection during Art Paris.
Multidisciplinary artist Fabrice Hyber is committed to defending the environment. In his work, he brings together art, science and nature across a wide variety of mediums, rather like a constantly metamorphosing rhizome.
On show in the middle of the fair, in a playful exhibition design devised by Hyber himself, men’s and children’s swimming costumes, linen shirts, bucket hats and beach bags provide the artist with the material for a reverie. In his dreamlike exploration of the marine world, "drawings of fish evoking the oceans' inhabitants are scattered here and there like sparse notes written on a large blank page in a holiday activity book or a diary." A watercolour motif representing cheerful, colourful bubbles also appears, either "soap bubbles or simply the bubbles we make when splashing around in the water. And these bubbles of air evoke times when you can take it easy [...]" because in French slang, the verb for forming bubbles also means to laze around.
Art is a boundless source of inspiration for Vilebrequin and this team-up between Vilebrequin and Fabrice Hyber is an integral part of the swimwear brand's strategy to forge ties with artists. Moreover, this collaboration for the Summer 2026 collection will continue in 2027 with a selection of new prints.
From one summer to the next, Vilebrequin joins forces with renowned contemporary artists, each of whom applies their unique vision to enhancing and making sublime the brand's take on the summer lifestyle. Kenny Scharf, Sylvie Fleury, John M. Armleder, Mickalene Thomas and Raquel Chevremont, Alex Israel and Derrick Adams, as well as photographer Massimo Vitali and designers Jean-Charles de Castelbajac and Virgil Abloh have already revisited the spirit of the French Riviera, a spirit which has characterised Vilebrequin since the company was created in Saint-Tropez in 1971.
In the words of Vilebrequin CEO Roland Herlory: "Bringing art to the seaside has always been a dream of ours. Without claiming to make art ourselves, we have tried to faithfully recreate the art of Fabrice Hyber with sincerity and the utmost respect. The expertise of Vilebrequin's workshops ensures we can employ printing techniques that allow us to reproduce the colours and contrasts of the original art as faithfully as possible."
The VILEBREQUIN X FABRICE HYBER collection is available from the Vilebrequin booth for the entire duration of Art Paris - stand G 0, to the left of the Escalier d’Honneur (main staircase) - as well as from Vilebrequin stores and on vilebrequin.com