Alpine x Obvious


The car manufacturer Alpine and the art collective Obvious present the result of their collaboration at Art Paris 2022. This original artwork, created entirely with algorithms, explores the creative potential of artificial intelligence and questions its use in our society. Researchers and artists have worked together to exploit the capabilities of machine learning (which consists of allowing computers to "learn" from data) and GANs, a class of unsupervised learning algorithms.

Alpine is a trailblazer in the field of motor racing and also the first manufacturer to win a world rally championship. The brand has built its legend by harnessing the power of technical innovations to enhance performance and sensations. This collaboration continues this dialogue between technology and our emotions. Obvious art collective is a pioneer in the use of AI in the field of art and the originator of the first work of this type to be auctioned.

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